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Crystal Wai
BeeOffCampus
Take the pain out of apartment searching.
September - December 2008 | Group Project
Problem: No place currently exists that lists all off-campus housing options available to students near Northwestern
1) One-stop-shop website for apartment listing
2) Customizable search criteria
Overview
Click to view Report
Process
Extensive thought was put into building a sustainable business model
Competitive analysis
Evaluated current offerings to identify opportunities of improvement
Market Research
Analyzed the target market - college students at Northwestern:
Undegraduate - 3,200
Graduates-6,600
User research
Understand user preferences and collect listings for apartments
Revenue and Finance Model
Explored revenue model Identified operations to run business and predict revenue
Valuated business to determine the rate of return
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